2025 –              Fractional Product Manager / Performance Engineer / Independent Consultant

• Providing performance engineering, observability, and product management expertise on a freelance/contract basis
• Supporting clients with performance testing, monitoring, and strategic guidance for SaaS, Cloud, and enterprise systems
• Delivering both hands-on engineering and high-level advisory to optimize scalability, reliability, and customer experience
• Projects: Renova (Gothenburg City), Åhlens, OpenAI (model evaluation in PM)

2017 – 2024              Sr. Product Manager – Apica Systems AB

• Led multiple agile development teams (Platform & Frontend/UX, 15+ people), working in alignment with Agile methodologies to deliver impactful software solutions.
• Collected and translated market trends and customer requirements into actionable product strategies and roadmaps, including detailed competitive analysis.
• Managed end-to-end development of scalable, cloud-based SaaS products in application monitoring, optimization, and observability—transforming raw data into meaningful insights and signals.
• Spearheaded the design and implementation of OnPremise systems, accounting for nearly 50% of company revenue and adopted by major U.S. financial institutions.
• Reduced release cycle time and development costs for OnPrem systems by 90%, through process improvements and tighter integration across teams.
• Led the development of containerized Private Agents (probes), orchestrated using HashiCorp Nomad, enhancing deployment efficiency and scalability.
• Introduced and formalized product management processes, mentoring junior PMs and cross-functional peers—resulting in a 3-month reduction in time-to-market for new features.
• Drove platform migration toward modern observability practices and technologies, including OpenTelemetry, MongoDB, and PostgreSQL, Grafana and Prometheus
• Maintained product and customer knowledge continuity during major organizational restructuring, ensuring stable delivery and strategic alignment.
• Created new deployment and onboarding guides, improving POC (Proof of Concept) conversion rates by 25%.
• Acted as a Subject Matter Expert, supporting sales with roadmap presentations, solution architecture, and second-line support.

2016 – 2017              Sr. Performance Engineer – Apica Systems AB

• Provided expert consulting services in performance engineering for Apica’s diverse customer base across industries such as e-commerce, public sector, finance, and travel.
• Led and executed performance engineering initiatives, helping clients optimize application scalability, responsiveness, and reliability.
• Analyzed user journeys, traffic patterns, and end-to-end user experience to identify performance bottlenecks and improvement areas.
• Delivered strategic insights and actionable recommendations through deep analysis of load behavior and system response under high-traffic conditions.
• Specialized in load testing, real-time monitoring, root cause troubleshooting, and customer enablement through training.
• Trusted advisor to enterprise clients, including H&M, Ellos, Boozt, Siemens, SAS, EFL, Swedbank, and HBO, supporting critical digital infrastructure and service reliability.

2008 – 2016              Consultant / Product Manager – Lights In Line AB

•  As Product Manager I Specified and led the development and maintenance of the Monitoring Service, incl. the necessary internal infrastructure (on AWS), targeting web, database, and applications.
• Provided expert consulting services in performance engineering for LiL’s customer base across industries such as e-commerce, public sector, finance, and travel.
• Led and executed performance engineering initiatives, helping clients optimize application scalability, responsiveness, and reliability.
• Analyzed user journeys, traffic patterns, and end-to-end user experience to identify performance bottlenecks and improvement areas.
• Delivered strategic insights and actionable recommendations through deep analysis of load behavior and system response under high-traffic conditions.
• Specialized in load testing, real-time monitoring, root cause troubleshooting, and customer enablement through training.

PM Consultant – Dfind AB (@Telia)

• Product Management (Consultant) at Telia Sonera
• Re-selling of Cisco products to larger companies and organizations
• Executed Business Development of the area

2006                             Business Development – Ramboll Telecom

• Worked with Business Development in the area of triple play and Open Service Networks for city networks and property owners (e.g. Svenska Bostäder)

Business Development & Product Management – Facility Labs AB

• Joined the company at an early start-up stage, taking a leading role in shaping the business and product strategy from the ground up.
• Developed core business documentation, including the Business Plan, Market Requirements Specification, and Product Development Process to guide strategic growth.
• Conducted business case development to support go-to-market strategy and investment readiness.
• Created and delivered sales presentations and investor pitches, helping position the company for funding and early market traction.

 Business Development & Product Management – Ericsson Business Innovation (Consultant @ Ericsson Microsystems, Bluetooth Solutions)

• Defined and developed a new business model and product offering within the Bluetooth technology domain, contributing to Ericsson’s early innovation in wireless communication.
• Designed and implemented comprehensive Bluetooth solutions, including the development platform, tooling, and supporting assets to accelerate internal and external development efforts.
• Led software development initiatives focused on Bluetooth stacks and integration, ensuring compatibility and performance across embedded systems and devices.

Product Management Director – Ericsson Business Innovation

• Led product management initiatives within a strategic business venture, shaping product direction and ensuring alignment with market and business objectives.
• Developed comprehensive business and product development plans, driving innovation from concept through to market introduction.
• Introduced and delivered tailored solutions to selected markets and customers, supporting early adoption and validating new business models.
• Acted as the primary representative for the unit in various customer engagements, translating business needs into actionable product requirements.
• Specified and commissioned the development of a complete Service Delivery & Management System (e-Service System) for Residential and SOHO Service Gateways, including the hardware-based Service Gateway (e-box).
• Oversaw the development of multiple end-user applications, including music streaming, internet-based safety alarms, and secure file sharing, driving forward user-centric service innovation.

Program Manager – Ericsson / Datacom Networks and IP Services

• Developed strategic business cases for next-generation network solutions, including the Multiservice ATM Network (MSAN) targeting telecom providers and large enterprise customers.
• Led the go-to-market strategy for the MSAN solution, successfully driving market adoption and implementation among key customer segments.
• Authored the business case for Ericsson’s strategic investment in Mariposa Technologies (USA), supporting executive decision-making and partnership alignment.
• Defined and specified Mariposa’s multiservice access product, preparing it for introduction into Ericsson’s global sales channels and ensuring technical and commercial readiness.
• Spearheaded strategic partnerships and commercial agreements with General Datacom (GDC) and Mariposa, expanding Ericsson’s network product portfolio and strengthening market positioning.

Program Manager – Ericsson / Broadband Business Networks

• Developed the strategic business case for the AXD 311 multiservice switch (GDC Apex), aligning the product vision with Ericsson’s broader market objectives.
• Led the internal introduction and go-to-market activities, successfully launching the product into Ericsson’s global sales channels and enabling commercial adoption.

Product Manager – Ericsson / USA   [Redwood City, CA, USA]

• Served as Product Manager and Project Lead, driving the specification and delivery of next-generation networking solutions.
• Collaborated closely with technology partner N.E.T. to define and document requirements for a pioneering networking product, aligning both technical and business objectives.
• Led a high-impact technical sub-project in the U.S. as an Ericsson contractor, coordinating cross-functional teams and ensuring successful execution in a complex, distributed environment.
• Contributed to product innovation by bridging stakeholder needs with engineering capabilities, helping position Ericsson at the forefront of networking technology.

Developer / Product Manager – Ericsson / Datacom Networks

• Held multiple roles including Developer, Project Manager, and Product Manager, contributing to the early evolution of Ericsson’s Datacom portfolio.
• Developed and managed networking solutions focused on X.25 and TCP/IP technologies, supporting the transition to IP-based infrastructure.
• Collaborated across engineering and business teams to deliver robust, standards-based data communication products.